Tuesday, December 4, 2012

Sustainability Has A New Face

Unisource Global Solutions (UGS) is a company that specializes in sustainable packaging solutions for  some of the biggest retailers in the world. Their current client list includes Dell and Vizio. UGS provides complete packaging solutions to a international client base.

The Velocity team has been able to work with UGS for the past year and a half on various projects. Most recently, we completed and launched an entirely redesigned website that uniquely highlights the distinct market position held by UGS.

The completion of this website has been quite the journey for us and our client. We were able to take part in the rediscovery of their core brand message at its most basic level. We worked with our client to create a detailed site map, explore function concepts and then work thru an extensive series of designs and then the final web development and testing that would bring together all of the intellectual ideas that are incorporated into the UGS brand.

As this project began, the goal was to create a site that was incredibly unique in its message and function. We want users to learn about the passion and expertise that drives UGS thru the experience offered on their site. As we pursued this path, it was determined that we needed to scale back the user experience in favor of a slightly more traditional experience. We felt that through the use of graphics alone, we could portray the very unique culture prevalent at UGS and help users to understand what the company is all about.

Throughout the process, we were able to provide UGS with content writers, photographers and other assets that helped to create the final product.

Here's the URL - take a look and let us know what you think!

www.unisourceglobalsolutions.com

Here's what 2 of the final pages looks like: