We recently created an email campaign for ourselves that gave us some good laughs in the office!
One of our biggest strength at Velocity is our ability to take a company's product or service and to "tell a visual story" that clearly communicates the unique characteristics of the given product or service with imagery. However, we are presented with an interesting challenge as we try to create a bold, impactful image that tells our own story.
Our goal in creating this email is to convey the idea that at Velocity, we view ourselves as image doctors. We want the recipients to download a brand assessment tool that would help them determine if they have an identity crisis of their own. We strongly feel that many businesses unknowingly have an identity crisis of sorts; they say they are one thing, but look (and sometimes act) like something completely different. We solve visual identity problems! Our design team has a very wide variety of skills and experience that allow us to create, or retool your identity to communicate your unique competitive advantage clearly and effectively. The net result of a more cohesive identity is a customer base that will better understand who you are and what you do best, which will drive them to return to you consistently and repeatedly.
So, as we brainstorm on how we can portray this idea in a single image, all kinds of hilarious situations present themselves in our somewhat disturbed, overly creative minds! Our artists went to work creating several images that definitely have a bit of a shock factor involved. Again, the idea was that we want to show a set of individuals who are very competent in their chosen field, but are portraying a grossly different image, contrary to what they would normally want others to think about them. We ended up settling in on the above image that depicted a beautiful model wearing some obvious accessories that dont belong, a seasoned, successful business man who figured it was no big deal to wear basketball shorts and gym shoes with his suit and top hat, and finally a rough and tough Mexican wrestler who seemed to think that a pink tutu would not hurt his image any.
Our team is having a blast with this campaign and we are receiving some great feedback and responses! Feel free to let us know if you feel we are successful in conveying our message in this email graphic.
