National First Response Branding

The Velocity Design team recently completed a complete branding project for National First Response. The new company was launched in June of 2012 as an emergency response - disaster relief company which specialized in "Restoring Property. Restoring Lives."

The project began in January of 2012 with the research phase of the identity development portion. A logo and related identity graphics were decided upon early on. Each element of the identity was crafted to uniquely speak to the precise competitive advantage held by NFR. Having a very bold, compelling presence was important, as well as an immediate association with disaster relief. A full line of sales and collateral materials in print and on the web were developed to prepare for the launch. Here are some of the items that were designed and produced:

• Website
• Stationery
• Graphics standards manual
• Custom business cards
• Custom marketing folder
• Sales Brochure
• Individual sales flyer
• Door hangers
• A complete line of vehicle graphics
• Yard signs
• Note pads / pens
• Completion certificates
• Complete uniform system (for managers, technicians)
• Conference room redesign
• Signage
• Tradeshow graphics

Our client development team is still in regular contact with the owners of NFR and proactively work them, as a consultant, to continue helping them develop their new brand. Here is what NFR has to say about Velocity:

"The Velocity Design team worked with us to create a compelling logo and identity that clearly articulated the core message of our restoration company - which is "Restoring Property, Restoring Lives TM". Velocity took the time to understand our market, do research and craft a brand that has not only exceeded our expectations, but has brought tremendous value to our operation. Upon launching our new brand, we saw a consistent 15% increase in profits over 6 months. We attribute much of our continued growth to the work that Velocity does for us. They are an invaluable resource and provide us with business marketing tools we need to succeed - from customized sales materials to vehicle graphics to website and interface design. Velocity has the resources and creativity to ensure that we remain highly relevant and competitive in a demanding industry."
- Kevin Cavanaugh, National First Response

See the National First Resonse website