The Velocity team has recently completed a branding and identity development overhaul for Roquemore - a skip tracing and remarketing firm out of Dallas, Texas.
Roquemore came to Velocity wanting to completely change their image and update all of their messaging to reflect their unique market positioning. They came with some preliminary brand messaging completed and were looking for help to continue the development process.
Velocity conferenced with the decision makers and gathered information about the company's differentiating services, history, proprietary processes and systems. With information in hand, Velocity's content strategists and creative director worked together with the client to create a unique brand promise and a hierarchy of key messaging statements that would be the basis of the new brand.
Once the content was finalized, the identity development process began. The project was made particularly interesting with the 45 day turn around that was required. The logo was created, stationery and website soon followed. Each member of the content writing and design team worked overtime to create meaningful and accurate content and to design an engaging, fresh and appropriate set of collateral and marketing materials that would give the new brand a face that would speak volumes.
The following items were developed: logo, office stationery, custom/unique business cards, website, 2 trifold brochures, a presentation folder, 6 sales slicks and trade show graphics.
Upon completion of the design process, Velocity was able to help facilitate the print production of most of the materials that had been designed.
Throughout the entire process, the Velocity account manager kept in constant, regular contact with the client - ensuring that every need was met, deadlines were hit and that the entire process was comfortable and rewarding for the client.
Check out the completed website at: www.roquemore.com
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