"Fun in the Sun" Gets a Facelift

The Golfland family of water parks has been a long-time, valued client of Velocity Design. Several years ago, Velocity was given the opportunity to rebrand Golfland Sunsplash, along with 2 other Golfland owned parks. At that time, Velocity redesigned all of the parks' identities as well as their signage and marketing materials.

You can guess why a water park like Sunsplash is the "place to be" in the Valley of the Sun, where summer temperatures hover between 105 and 117! With increasing popularity came the need for expansion and added attractions, which required a new park map. Golfland Sunsplash turned again to Velocity to get the job done. Velocity artists were able to take the old map, which had been cut and pasted many times over, and redraw it entirely to add several new slides and attractions. With new, vibrant colors, and accurate features, the newly expanded map has been updated to reflect the current look and layout of this well-known park.

Adventure Begins Here!

For Castlegolf, a leading builder of premium miniature golf courses, it's not just about building unique, one-of-a-kind, profit producing family fun centers - it's about taking people on an adventure!

With over 40 years in the industry, Castlegolf has an impressive portfolio of completed projects from around the world. However, the owners of the company recognized that they had an image problem. The current graphics and literature in use by Castlegolf did not convey to clients the company's core values and brand promise. The design team at Velocity was able to work with Castlegolf to develop an updated identity with a new tagline that accurately communicated the Castlegolf brand promise. That was just the beginning! The Velocity team also developed an innovative marketing folder and collateral system featuring new brand graphics that give a face to everything Castlegolf stands for. The new imagery capitalizes on the tagline, "Adventure begins here!" The new collateral combines fun, engaging illustrations with rich textures and colors that convey the sophistication and innovation that has made Castlegolf such a great success. Velocity also assisted the client in developing new content for all of their literature--content that is highly informative, but also matches the flavor and feel of the graphics!

With a new face and a refreshed message, Castlegolf is prepared to make a significant move forward in a marketplace where they already have prominence. Velocity is now beginning work on a new website for Castlegolf. Stay tuned for more info!