When the Burger King franchise decided to "revive" their King, Velocity was called in to the re-creative works through Campbell Mithun. Velocity re-illustrated the King, adding a medallion, to give him his "Bling". The old familiar King, newly bedecked as the "King With Bling", became the emphasis for Burger King's all new advertising campaign. Shown here is the sack hand puppet that was included in the Burger King Kids' Meal. The "King With Bling" -- he's cute, he's fun, and so kid-friendly that he brought them back again and again.
No comments:
Post a Comment