The Velocity team has recently wrapped up 2 additional identity projects. During the discovery phase of each of these projects, the Velocity client developer and creative director met with the client to conduct an in-depth evaluation of the existing businesses. Clients were asked to complete questionnaires and surveys that allowed the Velocity team to truly understand the unique brand position of each company that they were developing logos for. In addition to the client interviews, the Velocity designers conducted internal research, examining the positioning of the client compared to their competition and other comparable companies. It was the goal of the design team to craft identities that were market appropriate, fit the needs of the clients and gave visual emphasis to the unique brand promise of each company.
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