The Velocity team has been busy this last week finishing up several identity packages for various clients. One of them was Scottsdale Livestock, a local supplier of feed and tack products. The company has 3 locations and was recently purchased by a group of investors with a great deal of experience in the livestock industry. These new owners were interested in taking the already successful chain of stores and expanding the current offering of products, services and expertise to a larger market.
With the change in management came a significant shift in the ideology, goals and focus of the business. Velocity was brought in to evaluate the brand, help identify the key changes in the company's architecture and develop a new identity that would successfully articulate the new brand promise.
Here is a sampling of the initial concepts provided to Scottsdale Livestock:
As Velocity worked through the revision process, a final direction was chosen and edits were made in consultation with the client. Here is the final logo:
And here is the end result of the collateral package development with Scottsdale Livestock:
Velocity will be continuing to work with the company to develop marketing and advertising products, a website and environmental graphics.
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